USER PRIVACY POLICY

1. INTRODUCTION

E&EL Global Inc., doing business as nYtevibe ("we," "us," "our," or "nYtevibe"), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our venue discovery and booking platform ("Platform" or "Service").

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

Account Information:

• Name, email address, phone number
• Date of birth and age verification
• Profile information and preferences
• Payment information (processed securely through third-party providers)
• Profile photos and other content you upload

Booking Information:

• Reservation details and preferences
• Special requests and dietary restrictions
• Event attendance and participation
• Communication with venues

2.2 Information We Collect Automatically

Usage Data:

• Platform interactions and feature usage
• Booking history and preferences
• Search queries and filters used
• Time spent on different sections
• Click-through rates and engagement metrics

Technical Data:

• IP address and device information
• Browser type and version
• Operating system and device identifiers
• Cookies and similar tracking technologies
• Location data (with your consent)

3. HOW WE USE YOUR INFORMATION

3.1 Platform Operations

• Provide and maintain the Platform
• Process bookings and reservations
• Manage your account and preferences
• Deliver customer support services
• Send important account notifications

3.2 Personalization

• Customize content and recommendations
• Show relevant venues and events
• Personalize search results
• Tailor promotional offers
• Improve user experience

3.3 Communication

• Send service-related notifications
• Provide booking confirmations and updates
• Share promotional content (with your consent)
• Send security alerts and account updates
• Respond to your inquiries and support requests

4. SMS COMMUNICATIONS AND OPT-IN

4.1 SMS Opt-in Types

We offer two types of SMS communications that you can opt into:

Security & Authentication SMS:

• Two-factor authentication codes
• Password reset verification codes
• Account security alerts
• Login notifications
• Suspicious activity alerts

Service Notifications SMS:

• Booking confirmations and reminders
• Event updates and changes
• Venue promotions and special offers
• Platform updates and new features
• Customer service communications

4.2 SMS Consent and Control

• Opt-in Required: You must explicitly opt-in to receive SMS communications
• Separate Consent: Each type of SMS requires separate consent
• Easy Opt-out: You can opt-out at any time by replying "STOP" or updating preferences
• Frequency Control: You can adjust the frequency of service notifications
• Data Rates: Standard message and data rates may apply

4.3 SMS Data Collection

When you opt-in to SMS communications, we may collect:

• Phone number and carrier information
• Opt-in timestamps and IP addresses
• Message delivery and engagement data
• Opt-out requests and preferences
• Communication history and patterns

5. DATA SHARING AND DISCLOSURE

5.1 With Venues

We share information with venues to:

• Process your bookings and reservations
• Provide venue-specific services
• Handle special requests and preferences
• Resolve booking-related issues

5.2 With Service Providers

We share information with trusted service providers:

• Payment Processors: For transaction processing
• SMS Providers: For message delivery
• Analytics Services: For platform optimization
• Cloud Providers: For data storage and processing
• Customer Support: For assistance and support

5.3 Legal Requirements

We may disclose your information if required to:

• Comply with legal obligations
• Respond to lawful requests
• Protect our rights and property
• Ensure user safety and security
• Prevent fraud and abuse

6. DATA SECURITY

6.1 Security Measures

We implement appropriate technical and organizational measures to protect your information:

• Encryption: Data encrypted in transit and at rest using industry-standard protocols
• Access Controls: Multi-factor authentication and role-based access controls
• Network Security: Firewalls, intrusion detection, and monitoring systems
• Regular Updates: Security patches and system updates
• Employee Training: Privacy and security training for all staff

6.2 Data Breach Response

In the event of a data breach, we will:

• Notify affected users within 72 hours
• Report to relevant authorities as required by law
• Take immediate steps to contain the breach
• Provide guidance on protective measures
• Conduct thorough investigation and remediation

7. YOUR RIGHTS AND CHOICES

7.1 Access and Control

You have the right to:

• Access your personal information
• Update or correct your information
• Delete your account and data
• Export your data in a portable format
• Restrict certain processing activities

7.2 Communication Preferences

You can control:

• Email notifications and updates
• SMS communications (both types)
• Promotional content and marketing
• Platform alerts and reminders
• Third-party communications

7.3 SMS Opt-out

You can opt-out of SMS communications by:

• Replying "STOP" to any SMS message
• Updating preferences in your account settings
• Contacting our support team
• Using the opt-out link in SMS messages

8. COOKIES AND TRACKING

8.1 Types of Cookies

We use various types of cookies:

• Essential Cookies: Required for platform functionality
• Analytics Cookies: Help us understand usage patterns
• Marketing Cookies: Enable personalized advertising
• Preference Cookies: Remember your settings and choices
• Social Media Cookies: Enable social media integration

8.2 Cookie Management

You can control cookies through:

• Browser settings and preferences
• Platform privacy controls
• Third-party opt-out tools
• Cookie consent management

9. DATA RETENTION

9.1 Retention Periods

We retain your information for:

• Account Data: Until account deletion or 3 years of inactivity
• Booking Data: 7 years for business and legal purposes
• Analytics Data: Up to 7 years for business intelligence
• SMS Data: Until you opt-out or 3 years of inactivity
• Legal Records: As required by applicable law

9.2 Data Deletion

Upon account deletion:

• Personal information is deleted within 30 days
• Some data may be retained for legal compliance
• Anonymized data may be kept for analytics
• Backup data is deleted within 90 days

10. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:

• European Commission adequacy decisions
• Standard contractual clauses
• Binding corporate rules
• Other appropriate safeguards

11. CHILDREN'S PRIVACY

Our Platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. CALIFORNIA PRIVACY RIGHTS

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

13. EUROPEAN PRIVACY RIGHTS

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing

14. SMS COMPLIANCE

14.1 TCPA Compliance

Our SMS communications comply with the Telephone Consumer Protection Act (TCPA):

• Express written consent required for marketing SMS
• Clear opt-out mechanisms provided
• Identification of sender in all messages
• Reasonable frequency limits maintained

14.2 CAN-SPAM Compliance

Our email communications comply with the CAN-SPAM Act:

• Clear sender identification
• Honest subject lines
• Easy unsubscribe options
• Physical address included

15. UPDATES TO THIS POLICY

15.1 Policy Changes

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Posting the updated policy on our Platform
• Sending email notifications
• Providing in-app notifications
• Updating the "Last Updated" date

15.2 Your Continued Use

Your continued use of the Platform after changes constitutes acceptance of the updated Privacy Policy.

16. CONTACT INFORMATION

If you have questions about this Privacy Policy or our privacy practices, please contact us:

• Email: legal@nytevibe.com
• Address: E&EL Global Inc., 16192 Coastal Highway, Lewes, DE 19958
• Data Protection Officer: legal@nytevibe.com

17. COMPLAINTS

If you have concerns about our privacy practices, you may:

• Contact us directly at legal@nytevibe.com
• File a complaint with your local data protection authority
• Seek legal remedies as available under applicable law